Known for its strong Malay heritage, vibrant riverside atmosphere, and strategic location, Jambi City offers travelers a unique blend of history, culture, and modern development. For business travelers and holidaymakers alike, Jambi is an emerging destination worth discovering.
Jambi City: The Cultural Heart of Sumatra and Gateway to BW Luxury Jambi
April 2026
A City Divided by the Batanghari River
One of the most iconic features of Jambi City is the Batanghari River, the longest river in Sumatra. The city is divided by this majestic river, creating two lively urban areas connected by the impressive Gentala Arasy Bridge. This pedestrian bridge is recognized as Indonesia's first pedestrian bridge built across a river and is famous for its elegant S-shaped design.
The bridge has become one of the city's top landmarks, especially during sunset when visitors can enjoy panoramic river views and a relaxing city atmosphere.
Rich History of Tanah Pilih
Jambi City officially commemorates its founding date on 28 May 1401, based on local historical records. This date is connected to the legendary discovery of Tanah Pilih by the King of Jambi, Putri Selaras Pinang Masak, accompanied by a pair of swans. Tanah Pilih later became the historical center of Jambi and remains an important symbol of the city's identity.
The city later became an autonomous municipality in 1946, marking its transformation into a modern regional capital while preserving its cultural roots.
The Legacy of Malay Civilization
The name Melayu is closely tied to the ancient Malay Kingdom that once flourished along the Batanghari River. This historical connection has earned Jambi the nickname Bumi Melayu Jambi. During the 16th century, Jambi City—then known as Tanah Pilih—served as the capital of the Jambi Sultanate.
The sultanate traces its origins to the Malay Kingdom of Jambi, founded by Datuk Paduko Berhalo and Putri Selaras Pinang Masak in 1460. Later, Sultan Abdul Kahar became the first Sultan of Jambi. The sultanate officially ended in 1906 under Dutch colonial rule, with Sultan Thaha Syaifuddin remembered as its final ruler and national hero.
Explore Jambi Today
Today, Jambi City continues to grow as a center for trade, culture, and tourism. Visitors can explore riverside attractions, local culinary delights, traditional markets, and cultural landmarks such as Masjid Agung Al-Falah.
Stay in Comfort at BW Luxury Jambi
For travelers visiting this dynamic city, BW Luxury Jambi by BW Hospitality offers premium accommodation with modern comfort and strategic access to Jambi's key destinations. Whether for business trips, family vacations, or cultural exploration, BW Luxury Jambi is the perfect place to stay. Plan your next journey to Jambi City and experience the heritage of Sumatra with BW Hospitality.